You Are What They Eat: The Influence of Reference Groups on Consumers' Connections to Brands
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SKYE BOULGER Babin and Harris (2013) define Reference Group Influence as: The research of reference groups that require an understanding of the. - ppt download
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Group Influence and Opinion Leadership - Chapter 11
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Factors Influencing Consumer Behavior
Strategy - What is Your Winning Aspiration?
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Aspirational Consumers: Why they Matter and What Brands Should Know - GWI
PDF) Consumer Preferences for Assimilative Versus Aspirational Models in Marketing Communications: The Role of Product Class, Individual Difference, and Mood State
Consumer Reference Groups: Types & Examples - Video & Lesson Transcript | Study.com
Aspiration Marketing | Inbound Marketing For Better Business Growth!
Group Influences on Consumer Behavior, Consumer buying Process and Different Kinds Of Buying behaviors By : -Neeraj Gupta. - ppt download
Aspiration Marketing | Inbound Marketing For Better Business Growth!
Aspirational Consumers: Why they Matter and What Brands Should Know - GWI
Strategy - What is Your Winning Aspiration?
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